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29 Dec

Carabelle Dsouza

Associate Consultant

The Definitive Social Media To-Do List For Job Seekers

The job market has changed significantly over the last 20 years, and with it, so too have the hiring methods of employers. Traditionally, it’s been newspapers, industry publications, recruiters, and job boards that have provided the ‘lion’s share’ of new hires for employers. However, since the advent of social media, social networking tools have transformed approaches to recruiting and they are now a primary source of new hire leads for employers and recruiters alike.

The ability to research a candidate market and approach desired hires directly is an approach that corporate recruiters really love – and see produces great results for their business. While this doesn’t mean that you should abandon looking at job boards and industry publications, it’s ever more important that you also incorporate a social strategy into your job search and work on your personal brand management.

The four key networks that you need to have a presence on in my opinion are LinkedIn, Google+, Twitter, and Facebook. However, it’s also worth bearing in mind that any social networking site and forum where you post personal information and set up a profile may be publicly searchable. Recruiters these days are using ‘People aggregators,’ which are essentially specialized search engines, allowing recruiters to search hundreds of sites for potential hires. With that in mind be sure to keep your profiles safe for work and tailored towards your respective role or industry.

In this post, I am going to cover the main benefits of joining the ‘big four’ social networks to help you improve your job search and networking capabilities. Bear in mind that like any job search strategy, maintaining a presence on a social network can take some time and it’s up to you to decide where you want to spend yours.



In my opinion, having a presence on LinkedIn is an essential first step into the world of the ‘social job search.’ In the UK alone, there are 13 million LinkedIn users and the majority of the UK’s corporate businesses have a presence on LinkedIn. In the past, LinkedIn was mainly seen as an online repository for CVs. However, in the last couple of years it’s really repositioned itself as a function-rich networking site connecting individuals, recruiters, and employers.

Recent research from Econsultancy actually suggests that LinkedIn is now responsible for 64% of visits to corporate websites from any social media site. That’s an astonishing statistic, and it really shows how a company’s presence on LinkedIn is helping them to attract the attention of potential hires.

Most corporates that are present on LinkedIn will either have a LinkedIn pro license or access to LinkedIn recruiter, which allows them to search through the entire LinkedIn membership. Even if you’re not looking for a job right now, having an up to date and detailed...Read more at:

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