Marketing is a multi-disciplined profession that is likely to include aspects of direct marketing, research, public relations, branding, communications and advertising. It involves working alongside a wide range of people, both staff in other departments and external agencies such as design teams and copywriters.
Marketing plays an important role in almost every industry sector. In its simplest form, it is about ensuring that customers' needs are met whilst maximizing the profits of a company. A marketing manager's responsibilities can vary enormously, but will always have this as a central objective.
Exploring ways of improving existing products and services, and increasing profitability
Skills and Qualifications:
have knowledge of a wide range of marketing techniques and concepts
be an excellent communicator
be able to respond well to pressure
be interested in what motivates people
identifying target markets and developing strategies to communicate with them
preparing and managing marketing plans and budgets
Posted On: on 21/8/17
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